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Grand opening of Marshall-Bixel Appliances

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Here's a black and white photo taken by Bluffton professional photographer Leland Gerber of the Marshall-Bixel Appliances, during its grand opening.

We need some assistance from Icon views on the background of this business. Checking out the merchandise in the store, one sees ringer washing machines, refrigerators, freezers, mixers, electric ranges and sweepers.

We're placing this photo in the late 1950s. Viewer information is welcome.