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First National Bank urges Icon viewers to support The 3/50 Project - it helps local businesses

Which three Bluffton businesses would you miss if they closed their doors?

Is is a car dealer, coffee shop, movie theatre, book store, insurance agency, florist or greenhouse, hardware, pharmacy, thrift store or restaurant?

Community banking and supporting local businesses is what it's all about, states First National Bank in a news release to The Icon.

To celebrate Community Banking month in April, First National Bank employees have unanimously committed to supporting local, independent businesses.

The impetus behind the commitment is The 3/50 Project. This initiative, started by a Minneapolis, Minn., business owner in March, 2009, was created to build loyalty and increased revenue for independent, locally owned businesses and relies on a simple message: "Pick 3. Spend 50. Save your local economy."

According to The 3/50 Project (the350project.net), for every $100 spent in locally owned stores, $68 remains in the local economy.

In contrast, only $43 of every $100 remains local when spent in national chains, and little or no local revenue results from online purchases.

So, during the month of April, every FNB employee has committed to picking three local businesses and spending a total of $50 as a way to keep money in the community, support local business owners, and help local communities thrive.

Todd Mason, President and CEO at First National Bank, said, "Community banks thrive because they work hand in hand with local business to strengthen local economies. First National provides financial resources to local business, those businesses generate revenue and jobs locally, and the jobs and revenue created allow people in our communities to enjoy a better quality of life.

"The 3/50 project and the commitment from our team fits perfectly with our corporate mission and is a testament to our employees who have taken it to heart."

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