By Karen Kier
Pharmacist on behalf of the ONU HealthWise team
In the 1950s, two social psychologists working for the United States Public Health Service (USPHS) developed a model to explain and predict health behaviors. The USPHS offered free health screenings and services, but they noted a lack of response. This work resulted in the Health Belief Model.
Why am I bringing up a model from the 1950s to discuss the pandemic of today? Good question! The Health Belief Model is relevant today and used within the public health sector to explain consumer health behavior.