Bluffton University

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During her 15-year career in marketing, 2005 Bluffton University graduate Charlene Coughlin has witnessed (and participated in) a shift in the industry toward positive marketing and advertising which can make an impact on a community.

“As marketers, we have the responsibility to do not only what’s right for the client but also for their customers,” explained the president of TWIST Creative. “We can both positively and negatively start a conversation. Our team often talks about how we can change culture through our advertising campaigns, and I think that’s what we’ve seen the last few years.”

Coughlin, who’s worked with companies ranging from Sherwin Williams to the Cleveland Natural History Museum, shared several examples of positive marketing during the Sept. 12 Forum “Marketing and Mental Health–The Industry’s Impact on Individuals and Communities.”

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Bluffton University welcomed its 124th class of students as official members of the campus community during Opening Convocation on Aug. 29, 2023. A Bluffton tradition, Convocation signifies the formal beginning of the academic year.

During Convocation, 1972 Bluffton graduate Thomas E. “Tucker” Lott provided the address “On Becoming You.”

A businessman, storyteller and mentor from Kansas City, Mo., Lott shared stories from his time in college, encouraged students to make positive choices, and reminded them they can always get back up if they fall “because falling happens.”

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  • 11:00 a.m., Tuesday, September 19

Judge David A. Rodabaugh, Lima Municipal Court, will present the Forum “Constitutional Limits on State and Federal Governments Regarding the Rights of Private Citizens,” at 11:00 a.m. on Tuesday, Sept. 19 in Yoder Recital Hall. The event is free and open to the public.

During this Forum, Rodabaugh will examine recent Supreme Court decisions concerning federal and state restrictions of free speech, property rights and religious liberty.

This presentation also serves as Bluffton’s Constitution Day Forum. All educational institutions which receive federal funds are required to offer an instructional program each year on or near Sept. 17, the day the U.S. Constitution was signed in 1787.

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Dr. Jonathan Andreas, professor of economics at Bluffton University, will present the Colloquium, “Anarchy, the State and Capitalism: Myths About Coercion and Hierarchy” at 4 p.m. on Friday, Sept. 8 in Centennial Hall’s Stutzman Lecture Hall.

This event is free and open to the public.to discuss capitalism

During the presentation, Andreas will discuss how hierarchies shape interactions. He’ll discuss the fascinating evolution of hierarchies and delve into both the benefits and pathologies they can generate. By appreciating and mastering the principles of hierarchy, Andreas believes people can become more effective leaders and gain insights that resonate with every aspect of human existence.

Andreas is the Howard Raid Professor of Business at Bluffton. The title honors the late Howard Raid, a Bluffton business professor from 1947-79.

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Bluffton University will host a September 17 reception for artists Sue Hershberger Yoder and John Yoder whose work is currently showcased at the Grace Albrecht Gallery of Sauder Visual Arts Center.

Gallery hours in the Sauder Visual Arts Center are 9:00 a.m-5:00 p.m. weekdays and 1:00-5:00 p.m. Saturdays and Sundays.

The event will celebrate their exhibit “Liquid Illumination 2.0” which features projective illuminations and framed prints on silk. According to the artists’ statement, “The liturgical atmosphere of this installation is intended to acknowledge that, like the simultaneously sacred and superficial qualities of rose windows and illuminated manuscripts, artistic and religious ideologies are also always malleable and open to interpretation.”

The reception will take place from 1:00-3:00 p.m. on Sunday, Sept. 17. The artists will share about their work and answer questions at 1:30 p.m.

Arts at Bluffton events are made possible due to generous support from donors including David Bertsche ’57 and James ’83 and Rhonda (Louis ’84) Fox.

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The following Bluffton University events taking place during the month of September are free and open to the public:

Through Sept. 17
Art Exhibit: “Liquid Illumination 2.0” by Sue Hershberger Yoder and Jon Yoder, 9 a.m.- 5 p.m. weekdays and 1-5 p.m. Saturdays and Sundays, Grace Albrecht Gallery, Sauder Visual Arts Center; Reception 1-3 p.m. Sunday, Sept. 17

September 5
Forum: “Emotional Wellness: A Panel Discussion,” by Michael Baily, visiting assistant professor of psychology; Heather Koontz ’97, psychotherapist; Dr. Laurel Neufeld Weaver, assistant professor of social work and MSW field director, 11 a.m., Yoder Recital Hall

September 8
Colloquium: “Anarchy, the State and Capitalism: Myths about Coercion and Hierarchy,” by Dr. Jonathan Andreas, Howard Raid professor of business, 4 p.m., Stutzman Lecture Hall

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September 12
Forum: “Marketing and Mental Health – The Industry’s Impact on Individuals and Communities,” by Charlene Coughlin ’08, president of TWIST Creative, 11 a.m., Yoder Recital Hall

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