During her 15-year career in marketing, 2005 Bluffton University graduate Charlene Coughlin has witnessed (and participated in) a shift in the industry toward positive marketing and advertising which can make an impact on a community.
“As marketers, we have the responsibility to do not only what’s right for the client but also for their customers,” explained the president of TWIST Creative. “We can both positively and negatively start a conversation. Our team often talks about how we can change culture through our advertising campaigns, and I think that’s what we’ve seen the last few years.”
Coughlin, who’s worked with companies ranging from Sherwin Williams to the Cleveland Natural History Museum, shared several examples of positive marketing during the Sept. 12 Forum “Marketing and Mental Health–The Industry’s Impact on Individuals and Communities.”